Starting with Cyber Monday, Camila was able to create a layout without the predictable large sale message that dominates the landscape during the Holiday season. The email generated historic metrics and revenue for LOFT.
Camila was responsible for a complete rebranding of the magazine and helped create a strong and unique aesthetic, as well as build a team of contributors.
Working closely with the EVP of Ecommerce, Camila was instrumental in the initial process of redesigning the website, as well as accessing the role of the digital channel within the company's multi-channel initiative,integrating it into Brooks Brothers' larger background with nearly 200 years of history.
Along with the Director of UX, Camila was responsible for leading the redesign of the home page as well as the sectional pages of the site. The old home page (right) lacked content and brand differentiation.
Camila's proposal (far right) spoke directly to Brooks Brothers' unique legacy by using original graphic elements found in early catalogs.